Friday Focus - In Memory Fundraising
Discussing In Memory Fundraising with Danny Marenghi
Last week I sat down with Danny Marenghi, our fundraising and Communications Officer, to learn more about him and his job at Dementia Support.
On this occasion we decided to focus on in memory fundraising, discussing what it is, why it's so important and how to go about it.
What is in memory fundraising?
It is when relatives and friends make gifts in memory of a loved one to commemorate their life. They are often made in lieu of flowers or by a collection at a funeral. We call them tribute funds.
How does it work?
So, there are numerous ways that somebody can chose to give in memory. The more traditional ways include organising collections for a charity at the funeral with the help of a funeral directors, but people may choose to organise the collection themselves.
More modern methods use online giving platforms, such as JustGiving, which allow people to create and monitor their own tribute funds with the support of their chosen charities.
You can even use Facebook’s fundraising function, which we are seeing more of. One recent example is the fundraiser Emma set up in memory of her nan, Enid, as Dementia Support was close her nan’s heart. We are so appreciative of the money she raised.
Emma chose to do a Facebook fundraiser in memory of her nan, Enid.
How does it help the charity and the wider community?
It helps the charity by helping us continue to deliver our vital services to those living with dementia, their families, and carers. People can also see it as a chance to give back to an organisation that has helped them, plus it means we can stay in contact and support them past the death of their loved one.
In memory fundraising also helps raise awareness of the charity, so people who need support can find us.
Is it always a one-time donation?
Not necessarily. Whilst some people set up a tribute fund as a one-time thing, many people do choose to give regularly after making the initial donation to help carry on the memory of their loved one.
We are currently in the process of setting up a new in memory system to allow people to give regularly in memory of their loved one easily.
If you would like more information on in memory fundraising, please click here or talk to your funeral director.